Winona So


I’m a graphic designer who focuses on the human experience.

My favourite tools include Adobe Photoshop and InDesign.

I have experience in creating user story-driven workflows, mockupprototypes, and interface creation. I also have experience in design documentation, and the proofing and editing of technical and published documents.

Toronto, ON


Master of Digital Media


Ryerson University

September 2016 - August 2017
  • Master Thesis: Avatars in the Theme Park Industry: Creating a Better Queue
  • Graduate Assistant for Creativy and Collaboration (CRI 810)
  • Teaching Assistant for Digital Skills and Innovation for the Global Economy (EID 100)
  • Teaching Assistant/Graduate Assistant Program - Learning and Teaching Office
  • Overall GPA: 4.24
  • Ryerson Graduate Fellowship Scholarship

Bachelor of Arts


University of Waterloo

September 2010 - December 2014
  • Major in Honours English - Rhetoric & Professional Writing, specializing in Digital Arts Communication
  • Arts & Business Co-op Program
  • University of Waterloo Merit Scholarship
  • 2014-2015 - Rhetoric and Digital Design Award


Etsy Store - Win's Emporium

  • I own an Etsy shop that sells hand-made cross stitch patterns, designs, and buttons.

Unit Guider


Girl Guides of Canada

1999 - 2010
2017 - Present
  • Organized events, campfires, sing-alongs, and games at camps
  • Responsible for purchase of food and camping supplies
  • Received Chief Commissioner's Award
  • Girl member at 8th Vancouver, adult guider at 68th Toronto

Board gamer

  • Primarily plays Eurogames and solo games.
  • Graphic Designer for LionWing’s Gun and Gun.
  • Proofreader for LionWing’s Gun and Gun, LionWing’s Kradia Wild Hunt Festival, and Funtail’s Glen More II: Chronicles.

work experience

Senior Graphic Designer



November 2018 - Present
  • Responsible for executing creative concepts, design, production of brand assets for both print and web for marketing campaigns
  • Design and create RFPs in order to win contracts from external companies
  • Work with external agencies in organizing and design of booth, signage, collateral, and advertising for events and trade shows

Program Support Assistant


University of Toronto

September 2018 - August 2019
  • Manage and assist the Technology Leadership Initiative program by running industry events, workshops, and site visits
  • Provide general administration support to professors and executives leading the program

Graphic Designer


Lord Cultural Resources

October 2017 - June 2018
  • Create PowerPoint and Word templates for presentations, reports, and bids in order to win contracts from potential clients
  • Design and create assets for global clients based in the heritage and cultural industry using Adobe Creative Suite including Photoshop, Illustrator, and InDesign
  • Implement and code web pages for the company website ensuring visual consistency and appeal

Digital Content Management (Co-op)


Second Funnel

September 2013 - August 2014
  • Assisted VP of Customers with producing screen mock-ups, and presentation materials for client campaigns
  • Created digital assets for advertising campaigns for clients such as Gap, Nasty Gal, and Roots

UI/UX Designer (Co-op)


Sony Entertainment Network

September 2012 - December 2012
May 2013 - August 2013
  • Produced user interface sketches, mock-ups, workflows, and prototypes
  • Created icons, graphics, and new features for Media Go software and website
  • Wrote design specification documentation for developers and stakeholders



Imprint Publications

September 2010 - December 2014
  • Roles included Graphics Editor, Assistant Design Editor, Social Media Editor, Science & Technology Assistant, and 2014 Misprint Editor, and proofreader
  • Managed teams of designers, reporters, and volunteers to meet weekly publication deadlines
  • Layout of pages in university newspaper with attention to design and visual appeal
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